A panel discussion on different approaches to anti-counterfeiting offline
About
There are various ways of dealing with anti-counterfeiting in the physical world, depending on the country/region, product category, amount of counterfeit present, etc.
One of the more popular approaches has historically been the search for "big fish", production facilities, large warehouses, and importers.
Another approach that is gaining more and more traction is replicating the success of online brand protection – that is, finding and enforcing all end sellers of counterfeit offline.
Panelists
TBA
How different approaches influence the presence of counterfeit on the market. Pros and cons of each strategy
№ 1
What are the KPIs and how can you measure efficiency of your offline brand protection
№ 2
What is more impactful – one raid of a warehouse with 100,000 items seized, or 1,000 consumer-facing points of sales with 100 items seized in each, that stopped selling counterfeit after a raid or after civil litigation?
№ 3
We've invited renowned brand protection experts to discuss
When?
TBD June, 2022
Where?
A Zoom link will be sent to your email prior to the event
What time?
TBD
Language
English
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TBA
By clicking the button, you give your consent to BrandMonitor LLC for the automated processing of your personal data, carried out in accordance with the Privacy Policy