About

There are various ways of dealing with anti-counterfeiting in the physical world, depending on the country/region, product category, amount of counterfeit present, etc.

One of the more popular approaches has historically been the search for "big fish", production facilities, large warehouses, and importers.

Another approach that is gaining more and more traction is replicating the success of online brand protection – that is, finding and enforcing all end sellers of counterfeit offline.

Panelists

TBA

How different approaches influence the presence of counterfeit on the market. Pros and cons of each strategy

№ 1

What are the KPIs and how can you measure efficiency of your offline brand protection

№ 2

What is more impactful – one raid of a warehouse with 100,000 items seized,
or 1,000 consumer-facing points of sales with 100 items seized in each, that stopped selling counterfeit after a raid or after civil litigation?

№ 3

We've invited renowned brand protection experts to discuss

When?

TBD
June, 2022

Where?

A Zoom link will be sent to your email prior to the event

What time?

TBD

Language

English